Research Library

706 publications available

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Online Museums Segmentation with Structured Data: The Case of the Canary Island’s Online Marketplace
Journal Article
Marketing Management
Online Museums Segmentation with Structured Data: The Case of th…
Gonzalo Díaz Meneses
2021 46
Unlocking potential: a dual-force-model of driving and empowering female digital entrepreneurship in a patriarchal society like China
Journal Article
Marketing Management
Unlocking potential: a dual-force-model of driving and empowerin…
Qian Guo
2025 39
Road Safety Advertising and Social Marketing
Journal Article
Marketing Management
Road Safety Advertising and Social Marketing
Ian Faulks
2011 34
INTERNALIZATION OF RELIGIOUS VALUES IN THE PROGRESSIVE EDUCATION PRACTICE AT PONDOK PESANTREN AL-AMANAH MODERN JUNWANGI SIDOARJO
Journal Article
Marketing Management
INTERNALIZATION OF RELIGIOUS VALUES IN THE PROGRESSIVE EDUCATION…
M. Ishom Fahmi Ayatillah
2025 33
Concerns Over Vuse e-Cigarette Digital Marketing and Implications for Public Health Regulation: Content Analysis
Journal Article
Marketing Management
Concerns Over Vuse e-Cigarette Digital Marketing and Implication…
Eileen Han
2024 38
The Influence of Digital Marketing, Influencer Marketing on Purchase Intention Through Consumer Attitude Mediation (Survey of Gen Z Users of Shopee Application in Sleman District)
Journal Article
Marketing Management
The Influence of Digital Marketing, Influencer Marketing on Purc…
Nanda Asmawati
2025 44
Digitalization of tourist attractions: Increasing the capacity of Sunrise Land Lombok tourism workers through digital marketing
Journal Article
Marketing Management
Digitalization of tourist attractions: Increasing the capacity o…
Sheidy Yudhiasta
2023 43
The effect of knowledge management process on the employee commitment: Evidence from digital marketing industry
Journal Article
Marketing Management
The effect of knowledge management process on the employee commi…
Khoa, Bui Thanh
2021 31
Digital marketing in Islamic perspective: A literature review
Journal Article
Marketing Management
Digital marketing in Islamic perspective: A literature review
Wahyu Eko Pujianto
2022 28
From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study
Journal Article
Marketing Management
From ideation to execution: Unleashing the power of generative A…
Sayeed Salih
2026 31
Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach
Journal Article
Marketing Management
Critical factors influencing the adoption of digital marketing d…
Sunday C. Eze
2020 34
Intention to study digital marketing in the context of expected quality of a study program
Journal Article
Marketing Management
Intention to study digital marketing in the context of expected …
Đokić Ines
2021 28