Research Library

6 publications available

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Marketing Management, Global Edition
Book
Marketing Management
Marketing Management, Global Edition
Philip Kotler, Kevin Keller, Alexander Chernev
2021 285
Digital Marketing
Book
Marketing Management
Digital Marketing
Dave Chaffey, Fiona Ellis-Chadwick
2022 238
Understanding Digital Marketing_ A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Book
Marketing Management
Understanding Digital Marketing_ A Complete Guide to Engaging Cu…
Damian Ryan
2020 157
Consumer behavior
Book
Marketing Management
Consumer behavior
Schiffman, Leon G._ Wisenblit, Joseph
2019 314
Consumer Behavior_ Buying, Having, and Being
Book
Marketing Management
Consumer Behavior_ Buying, Having, and Being
Michael R. Solomon
2023 143
Consumer Culture Theory (CCT)_ Twenty Years of Research
Book
Marketing Management
Consumer Culture Theory (CCT)_ Twenty Years of Research
Arnould, Eric J._ Thompson, Craig J.
2005 225