Open Access
Research Methods
A Concise Guide to Market Research_ The Process, Data, and Methods Using IBM SPSS Statistics
University of Gold Coast
Abstract
A key text for Data Collection and Analysis at the University of Gold Coast PhD in Business Administration programme.
Full Title
A Concise Guide to Market Research_ The Process, Data, and Methods Using IBM SPSS Statistics
Primary Author
[Springer Texts in Business and Economics ] Marko Sarstedt, Erik Mooi
Publication Type
Book
Year
2019
Publisher
Springer
Category
Research Methods
Institution
University of Gold Coast
Access
Open Access
Added to Library
March 20, 2026
Cite This Publication
APA
[Springer Texts in Business and Economics ] Marko Sarstedt, Erik Mooi (2019). *A Concise Guide to Market Research_ The Process, Data, and Methods Using IBM SPSS Statistics*. Springer.
MLA
[Springer Texts in Business and Economics ] Marko Sarstedt, Erik Mooi. *A Concise Guide to Market Research_ The Process, Data, and Methods Using IBM SPSS Statistics*. Springer, 2019.
