Open Access
Abstract
A key text for Doctoral Elective Seminar on Consumer Psychology and Market System Dynamics (Marketing Management) at the University of Gold Coast PhD in Business Administration programme.
Full Title
Consumer Behavior_ Buying, Having, and Being
Primary Author
Michael R. Solomon
Publication Type
Book
Year
2023
Publisher
Pearson Inc.
Category
Marketing Management
Institution
University of Gold Coast
Access
Open Access
Added to Library
March 20, 2026
Cite This Publication
APA
Michael R. Solomon (2023). *Consumer Behavior_ Buying, Having, and Being*. Pearson Inc..
MLA
Michael R. Solomon. *Consumer Behavior_ Buying, Having, and Being*. Pearson Inc., 2023.
