Enterprise culture and multinational companies: the MAERSK España Case / Cultura de empresa y multinacionales: el caso de Maersk España

Within the scope of the Sociology of the Organizations, the enterprise culture has opened an interesting field from the decade of the 80. Discipline began to trust the possibility of directing great companies with the support of a more intimate knowledge of his culture. Therefore, the set of disciplines that approach the organisational theory was attracted by their study, given the demonstrated utility to standardize behaviours within the company, as well as the possible alteration of the own culture to repel in production and benefits. These premises took us to the study of case of Maersk Spain in Algeciras. We approached the reality of the company, generating an own model of analysis that it has facilitated to us to explore its enterprise culture, applying different quantitative and qualitative techniques. This diagnosis has allowed us to know the consequences of the integration of different work subcultures - habitual in multinationals-, when entering the study of essential distinctions, like which it takes place between the Danish enterprise culture (origin) and Andalusian (destiny), as well as the peculiarities from its adaptation the local surroundings (Campo de Gibraltar).