PENGEMBANGAN EKOWISATA PANTAI SEBAGAI DIVERSIFIKASI MATA PENCAHARIAN

<p><em>The quality of human resources are </em><em>now in</em><em> </em><em>the poor level</em><em>. </em><em>By</em><em> the diversification of </em><em>people </em><em>livelihoods (especially </em><em>in</em><em> ecotourism), it is possible to minimize the pressure on human resources. The purposes of this study are: 1. To analyze the social condition, economic and cultural community in the coastal resorts of South Malang Regency, 2. To describe a potential beach that ha</em><em>s</em><em> a chance to grow (development), 3. To describe the weakness and resistance of Tourist attraction management (planning and utilization), 4. To describe the opportunities of job opportunities in the sector of tourism services that will be utilized by the community around the tourist attraction area. Research methodology which </em><em>was</em><em> used in this study </em><em>was</em><em> Partisipatory Rural Appraisal approach (PRA), FGD (Focused Group Discussion), </em><em>and</em><em> SWOT. The target to be achieved in this study are: Knowing the strengths and weaknesses of </em><em>Goa</em><em> China beach </em><em>when it is</em><em> managed properly and professionally, Knowing the types of new tourism business opportunities which will be utilized for </em><em>improvished</em><em> families as employment opportunities (Guide,</em><em> </em><em>souvenirs</em><em> seller</em><em>, food and beverage sellers, etc.), and as policy recommendations on the development of coastal tourism </em><em>to the </em><em>government. The final conclusion is that the Tourist Attraction of </em><em>Goa</em><em> China has a negative value (-0.45) for the internal environment and a negative value (-0.35) for the external environment. Thus can be deduced that the position </em><em>Goa</em><em> China </em><em>o</em><em>n </em><em>Third Q</em><em>uadrant </em><em>(</em><em>difensif position</em><em>)</em><em>. </em><em>And it</em><em> require</em><em>s</em><em> physical development, clean environment, and more public facilities, alternative businesses </em><em>which</em><em> need</em><em>s</em><em> to grow is  mangrove cultivation and turtles breeding, and providing home stay, Internet network, and provision of unique souvenirs.</em></p>