The behavioral intention to adopt Proptech services in Vietnam real estate market

One of the main stages for achieving success is the adoption of new technology by its users. Several studies show that Property technology is advantageous for real estate stakeholders. Hence, the purpose of this paper is to investigate the users' engagement behavior to adopt Property technology in the Vietnamese real estate market. To that end, a purposive sample of 142 participants was recruited to complete an online quantitative approach based survey. The survey consisted of a modified and previously validated measure of acceptance based on the extended demographic version of the unified theory of acceptance and use of technology), as well as usage scale items. The empirical findings confirm that participants were generally accepting of Property technology in the Vietnamese real estate market. The highest mean values were associated with the subscales of effort expectancy and performance expectancy, while we can easily identify the lowest mean value in the social influence subscale. The usage of Property technology was slightly more concerned with the gathering of information on properties and markets than transactions or portfolio management. This study provides an in depth understanding of Property technology for firms' managers and marketers. Online social interactions might be either harmful or fruitful for firms depending on the type of interaction and engagement behavior. This is especially true of property portals and social media forums that would help investors to connect, communicate and learn. Findings can help users to improve their strategies for digital marketing. By providing robust findings by addressing issues like omitted variables and endogeneity, the findings of this study are promising for developing new hypotheses and theoretical models in the context of the Vietnamese real estate market.