Considerations for Successfully Investing in Commercial Intelligence and Knowledge Management

Recognizing the need to acquire, process, analyze, store, share, and protect
information used to support decision-making and awareness of the business
environment, Information Age companies may consider investing in business
intelligence, competitive intelligence, and knowledge management. However,
inadequate understanding of the capabilities and limitations of these distinct
disciplines can lead to unrealistic expectations; consequently, many such investments
yield disappointing results. This paper provides background information,
and identifies key variables that corporate leadership should take
into account when contemplating an investment in one or more of these disciplines.