Open Access
Online Resource
Strategic Management & Leadership
MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS
External / Open Access
Abstract
The article shows the need for new approaches to the creation of competitive advantage for the Russian companies working in the field of advertising. Integrated use of marketing interaction marketing technology and marketing experience will allow Russian companies to maximize customer value and achieve a competitive edge in a turbulent market environment.
Full Title
MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS
Primary Author
M. Orlova
Co-Authors
A. Serzhantov, A. Cherskikh
Publication Type
Journal Article
Year
2019
Journal
Вестник университета
Volume / Issue
Vol. 0, No. 3
Pages
44–48
Category
Strategic Management & Leadership
Institution
External / Open Access
Access
Open Access
Added to Library
March 24, 2026
Cite This Publication
APA
M. Orlova, A. Serzhantov, A. Cherskikh (2019). MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS. *Вестник университета*, 0(3), 44–48.
MLA
M. Orlova. "MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS." *Вестник университета*, vol. 0, no. 3, 2019, pp. 44–48.
