Public enterprises: Contemporary strategic management and marketing challenges

Vesić Dobrica

External / Open Access

2005 Marketing (Beograd. 1991)

Abstract

Modern public companies, organizations and services management is a process that influences certain group, resulting in change of reality or function of it reaching certain, previously set objective. A new philosophy and approach to adaptive creativity, emphasize importance and capabilities of creativity improvement for employees, teams and all organizations.

Full Title Public enterprises: Contemporary strategic management and marketing challenges

Primary Author Vesić Dobrica

Publication Type Journal Article

Year 2005

Journal Marketing (Beograd. 1991)

Volume / Issue Vol. 36, No. 1

Pages 13–18

Category Strategic Management & Leadership

Institution External / Open Access

Access Open Access

Added to Library March 24, 2026

Cite This Publication

APA

Vesić Dobrica (2005). Public enterprises: Contemporary strategic management and marketing challenges. *Marketing (Beograd. 1991)*, 36(1), 13–18.

MLA

Vesić Dobrica. "Public enterprises: Contemporary strategic management and marketing challenges." *Marketing (Beograd. 1991)*, vol. 36, no. 1, 2005, pp. 13–18.