RESTful API Implementation in Making a Master Data Planogram Using the Flask Framework (Case Study: PT Sumber Alfaria Trijaya, Tbk)

One of developing  retail company and is one of the biggest retail companies in Indonesia, namely Alfamart which is owned by PT. Sumber Alfaria Trijaya, Tbk. Alfamart must have the best marketing strategy and increase innovation for the satisfaction of customers in order to survive in high business competition. One strategy to improve marketing is the arrangement of product displays in stores known as planograms. Planogram is a concept that is used in planning the arrangement and placement of products according to certain categories based on consumer spending habits that aim to increase sales at retail. This research was conducted to create a web-based planogram master application using the Flask framework with the python programming language. The method used in this study is the RESTful API, which is the implementation of web services that work through HTTP links. This research produces a web-based master data application that can be used by users in entering data needed in making a planogram.

Keywords: RESTful API, Python Flask, Planogram