THE IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER RELATIONSHIP DEVELOPMENT

The research of digital marketing trends
has shown that Social Media Marketing is at the
very top of the list in popularity among digital
marketing techniques on a global level. Numerous
arguments which can be found in specialized and
scientific literature illustrating the importance of
Social Media Marketing in contemporary
marketing practice, as well as the obvious
topicality of this media, have been reason enough
for further research. Considering the fact that
customers and customer relationship development
have become business imperative of every
company, this marketing technique has been
studied within the context of customer relationship
development. The research results show that Social
Media Marketing greatly influences customer
relationship development.